Virgin Money ran their campaigns and the things that they learnt. I’ve long ‘known’ Laura Holland from twitter, but never met her in the flesh. It was great to hear how they use social media at ESE Direct and to meet her afterwards. Ian Pollard, Senior Product Manager at Auto Trader, was a particular highlight as he pointed out how Rick Astley had defined how customer service should be in his song from the late 80s:
Never gonna give you up
Never gonna let you down
Never gonna run around and desert you
Never gonna make you cry
Never gonna say goodbye
Never gonna tell a lie and hurt you
Although I’ve introduced other people in front of bigger crowds, I think this was the biggest crowd I’d ever presented too. It was also great to see so many women. Over 50% of the people there were women. I’m used to predominantly male crowds.
The best thing for me was that the audience really took part. I like audience participation, it helps me understand that what I am saying is being absorbed. The crowd laughed in all the right places, put their hands up when they needed to and even answered questions. It was great to get lots of positive feedback afterwards too. It appears that my humour was appreciated and my passion came across clearly.