There’s something about Software Crafters Cambridge - and it’s not just that I can never remember the order the words go in the name. They’re a quiet group of software professionals, but the talks and workshops are always interesting, and it quickly becomes apparent that there’s a lot of knowledge and experience in the room. I’ve known Carl Farmer for several years. I helped him set up SyncIpswich back in the mid-teens. However, I hadn’t seen him for ages, so I was keen to come along and hear what he had to say. I wasn’t disappointed. Carl works in AI at Microsoft as a Forward Deployed Engineer - sales, basically - so he’s seen it all. He took us expertly through how to measure the real ROI of AI. It turns out it’s the same way we measured it with human engineers; we just mustn’t forget to keep doing it that way. Carl then explored ways of working with AI, how to get the most out of prompts, and how to minimise costs. I came away with a lot of notes and useful tips. The part that res...