From the moment I walked into the refectory at the Cathedral, ahead of the Saturday night pitches, I felt there was something special going to happen. It wasn’t until the pitches actually began an hour or so later, that I realised exactly what it was. I’m ashamed to say I’ve never been to Sync The City, despite it being in its fourth year. The idea behind the event it to build a tech based startup in just 54 hours and then pitch for funding at the end. It was these final pitches I had come to see. Twelve startups waited anxiously for Fiona Lettice, the Pro-Vice-Chancellor of the UEA, SyncNorwich and Sync The City organiser, to make her introduction to this year's event. She described Sync The City as The Apprentice crossed with Dragon’s Den, with all the tension and hard work compressed into a little over two days. With this, and the prize of £3,000 in funding on their minds, the twelve groups began their pitches. When I’d been in the refectory earlier there was clearly som...