Today I had a review with Ermine Amies . Naked Element have been training the Sandler way with Ermine for some time now and reviews are an incredibly useful part of the process. We discussed a lot of aspects of Naked Element’s business in detail and Ermine offered great help and advice. As is often the case we got to talking about calling prospects (or potential clients). I don’t like calling it cold calling, because that is something which Naked Element doesn’t usually do. In most cases a prospect will be ‘warmed up’ with a LinkedIn connection and message, a brochure in the post or through meeting at a networking event. Nobody really likes calling to speak to a prospect for the first time. Ok, so someone is going to put their hand up and say “I do! I just love talking to people.” and that’s fine, of course. Today, speaking to Ermine made me think how calling a prospect is like riding my bike to work. I don’t like doing it. The anticipation of getting on my bike can be crippling....