Sunday, 25 September 2016
Humanizing Tech & The evolution of SEO and is it dead?
When: Wednesday, October 12, 2016 - 6:30pm to 9:00pm
Where: The King's Centre, King Street, Norwich, NR1 1PH
How much: Free
Being brilliant technically is only half the battle when it comes to being successful within a business. An exploration of how to humanize technology to two ends:
To converse with your business, get your point heard and your projects sponsored.
And to manage and lead other technical people and teams who may know more, better or different to you; what happens when your technical knowledge is no longer enough?
As Head of IT Development and Architecture for Wyndham Vacation Rentals UK, Karen heads up a team of developers and QA engineers working across Web, back end, reporting and third party systems. Previously having been Head of IT at Stansted Airport and Acting IT Director of Suffolk Police Karen has worked across a variety of industries both private and public sector with a mix of internal and outsource arrangements and across the breadth of technical disciplines. Beginning her career in software testing and moving through various process disciplines most of Karen’s work has been enabled by great business relationships looking for outcomes that work on both sides of the fence. Having been responsible for some heavy weight austerity driven programmes and then the technical separation of Stansted Airport from Heathrow post sale, working now in an environment that is driving investment for profit is a breath of fresh air and allows some much needed time to reflect on, and share, some of the skills and tips Karen’s gained over the years.
It’s 2016 and once again SEO is dead. We review why SEO is still important and look at the evolutive journey SEO and digital marketing practices have taken over the past 10 years.
Ellie heads up the dedicated search division at Studio 24 and is a, dedicated digital marketing professional. An Illustration graduate from Anglia Ruskin University, she fell down the rabbit hole of online marketing at the Norwich-based empire Jarrold & Sons. Following this, she moved to Westland Horticulture group working over several websites mainly with SEO, content management, email design and marketing.Since being at Studio 24, Ellie has worked with a variety of brands giving her and the search team a wealth of knowledge to work with budgets of all sizes, while providing the best possible results. For Ellie the most important thing about SEO and digital marketing is to consider the user above all else.